Norman is a coach that has a dramatic sincerity to his approach - it's not about his ego's success as a coach - his motivation is helping his clients succeed.
I first met Norman after moving to Venice a few years back. He's one of those chill guys with a laid back surfer's vibe until the subject of climbing, music, art, or skateboarding comes up--then his eyes light up with a passion that you can tell has always just been sitting beneath the surface. Along the last few years I've also see him almost weekly at Rockreation coaching kids and adults. He's the type of coach that you can tell has a dramatic sincerity about his approach--it's not about him succeeding as a coach, his motivation is seeing his clients and students succeed through his coaching.